Blogging For Your Brand 3 Factors To Consider - Personal Branding Blog - Stand Out In Your Career

Blogging For Your Brand 3 Factors To Consider - Personal Branding Blog - Stand Out In Your Career In September 2010, I wrote about  the benefits of leveraging a blog for your personal brand. Going into 2012, it still remains to be a great way to shape and promote your brand online. The benefits gained from blogging can lead to great success, whether it’s to securing a job or becoming an expert in your field. Yet,what happens when your traffic begins to decline, your posts lack comments, or your content isn’t being shared? If you’re an avid blogger or looking to begin, consider thinking about these three factors that could lead your blog to an untimely end. Making your blog  a diary.  A great personal brand will tread the line between professional and personable â€" and the rule holds true for blogging. Your content should definitely reflect your uniqueness, but it shouldn’t reflect if you’re having a bad day at work. If you think writing about really personal endeavors can make a connection to your audience, it may backfire and repel readers from the blog they’re used to reading. Not being aware of your  content.  Along with the benefits of blogging, I also wrote an article about  how to identify your blogging niche. Regarding your content, you must remain aware of what you write  and how you will be perceived, so that you won’t put yourself in a bad light. For example, if  you’re applying to XYZ company, yet have posted criticisms about their products, you probably won’t get past the screening process. Blogging allows you to have an opinion, but carefully choose what you want to make public. Not staying  flexible.  Though it’s important to create a plan, schedule, or even an editorial calendar for your posts, embrace variety in your blog. Trying to keep every post the same will not only limit your creativity, but also drive readers away from the monotony. Blogging  remains to be a great tool for personal branding. Stay relevant by watching out for these blogging mistakes. Do you agree with these blogging factors? How do you keep your blog relevant to readers? Author: Heather R.  Huhman  is a career expert and founder president  ?of  Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author  of#ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle  (2010),  national entry-level careers columnist forExaminer.com  and blogs about career advice at  HeatherHuhman.com. Follow her on Twitter  at  @heatherhuhman.